CONCEPTUAL FRAMEWORK FOR DEVELOPING AN ADAPTATION STRATEGY FOR BUSINESSES TO THE DIGITAL TRANSFORMATION OF THE ECONOMY
Keywords:
adaptation, businesses, digital transformation of the economy, adaptation strategy, concept, core of developmentAbstract
The digital transformation of the economy is an inevitable process that causes significant changes in all spheres of activity of business entities. Adaptation to the new conditions of the digital economy becomes vital to ensure competitiveness and sustainable business development. However, the problems of forming an adaptation strategy for businesses to the digital transformation of the economy are relatively new in domestic practice and require scientific and methodological substantiation.
The purpose of the article is to scientifically substantiate the concept of forming an adaptation strategy for businesses to the conditions of the digital transformation of the economy. The study is based on the development of existing theories of adaptation, strategic management, and the digital economy.
The conceptual framework for adapting the core of business development to the conditions of the digital transformation of the economy is substantiated. The proposed concept is based on a process approach and envisages making appropriate changes in three key components: resource, business model, and strategic. This allows comprehensively covering the most important aspects of the entity's activity and ensuring systematic adaptation to the challenges of digital transformation.
The concept of forming an adaptation strategy for businesses in the conditions of the digital transformation of the economy is developed. Its goal, objectives, principles, and objects of changes are determined. The methodological basis of the concept includes a set of methods that support the necessary changes in the components of the core of development under the influence of the digital transformation of the economy.
The implementation of the proposed concept through a set of defined tasks (assessment of readiness, digital maturity, feasibility of adaptation, digital strategizing, business model transformation, and development of a digital adaptation strategy) will allow businesses to effectively adapt to the new conditions of the digital economy, ensuring the necessary quantitative and qualitative changes in the internal environment.
Further research should be aimed at improving the methodological tools for assessing the readiness and digital maturity of businesses, developing practical recommendations for transforming business models in line with the requirements of the digital economy, and forming effective digital adaptation strategies, taking into account the specifics of activities and industry characteristics.
References
1. Горохова Т. В., Лукаш М. І. Визначення тактичних проблем адаптації металургійних підприємств України в умовах євроінтеграційних процесів. Економічний аналіз. 2014. № 18(2). С. 127–133.
Horohova, T., & Lukash, M. (2014). Vyznachennia taktychnykh problem adaptatsii metalurhiinykh pidpryiemstv Ukrainy v umovakh yevrointehratsiinykh protsesiv [Determining tactical problems of adaptation of metallurgical enterprises of Ukraine in the conditions of European integration processes]. Ekonomichnyi analiz, 18(2), 127-133 [in Ukrainian].
2. Мариненко Н. Ю. Управління адаптивним розвитком виробничо-господарських структур: автореф. дис. ... д-ра екон. наук: 08.00.04 / Тернопільський нац. техн. ун-т ім. Івана Пулюя. Тернопіль, 2017. 38 с.
Marynenko, N. (2017). Upravlinnia adaptyvnym rozvytkom vyrobnycho-hospodarskykh struktur [Management of adaptive development of production and economic structures]. Extended abstract of Doctor’s thesis. Ternopil: Ternopil Ivan Puluj National Technical University [in Ukrainian].
3. Калініченко З. Проблеми адаптивного управління бізнес-системами в умовах впливу дестабілізаційних факторів в Україні. Науковий вісник Дніпропетровського державного університету внутрішніх справ. 2020. № 3. С. 221–231.
Kalinichenko, Z. (2020). Problemy adaptyvnoho upravlinnia biznes-systemamy v umovakh vplyvu destabilizatsiinykh faktoriv v Ukraini [Problems of adaptive management of business systems under the influence of destabilizing factors in Ukraine]. Naukovyi visnyk Dnipropetrovskoho derzhavnoho universytetu vnutrishnikh sprav, 3, 221-231 [in Ukrainian].
4. Ansoff, H. (2007). Strategic management. Springer.
5. Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1, 12-17.
6. Thompson, A. A., & Strikland, A. J. (2017). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases. New York: McGraw-Hill Education.
7. Ouakouak, M. L. (2018). Does a strategic planning process that combines rational and adaptive characteristics pay off? Evidence from European firms. Australian Journal of Management, 43(2), 328-349.
8. Fauzi, T. H., Harits, B., Danial, D. M., & Komariah, K. (2020). Adaptive strategies of external environmental effects in digital entrepreneurship in the strategic management perspective. Academic Journal of Interdisciplinary Studies, 9(3), 38. DOI: https://dx.doi.org/10.36941/ajis-2020-0040.
9. Кащена Н. Б. Концепція адаптивного управління економічною активністю підприємств торгівлі. Держава та регіони. Серія: Економіка та підприємництво. 2019. № 4(109). С. 99–103.
Kashchena, N. (2019). Kontseptsiia adaptyvnoho upravlinnia ekonomichnoiu aktyvnistiu pidpryiemstv torhivli [The concept of adaptive management of economic activity of trade enterprises]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemnytstvo, 4(109), 99-103 [in Ukrainian].
10. Zinchenko, O., Privarnikova, I., & Samoilenko, A. (2022). Adaptive strategic management in a digital business environment. Baltic Journal of Economic Studies, 8(3), 78-85.
11. Hrosul, V., Zubkov, S., & Mkrtchyan, T. (2021). The development core of enterprise: Theoretical aspect. Baltic Journal of Economic Studies, 7(3), 73-81.
12. Шевченко Л. С. Розвиток бізнес-моделей у цифровій економіці. Цифрові трансформації України 2020: виклики та реалії: зб. наук. пр. НДІ ПЗІР НАПрН України № 1 за матеріалами круглого столу, 18 вересня 2020 р. Харків: НДІ ПЗІР НАПрН України, 2020. С. 183–188.
Shevchenko, L. (2020). Rozvytok biznes-modelei u tsyfrovii ekonomitsi [Development of business models in the digital economy]. Tsyfrovi transformatsii Ukrainy 2020: vyklyky ta realii – Digital Transformations of Ukraine 2020: Challenges and Realities. Kharkiv: Research Institute of Private Law and Entrepreneurship of NAPRN of Ukraine, 183-188 [in Ukrainian].
13. Колешня Я. О. Сучасні цифрові бізнес-моделі: сутність, огляд та особливості. Підприємництво та інновації. 2022. № 24. С. 87–91.
Koleshnia, Ya. (2022). Suchasni tsyfrovi biznes-modeli: sutnist, ohliad ta osoblyvosti [Modern digital business models: Essence, overview and features]. Pidpryiemnytstvo ta innovatsii, 24, 87-91 [in Ukrainian].
14. Bican, P. M., & Brem, A. (2020). Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable "digital"? Sustainability, 12(13), 5239. DOI: https://doi.org/10.3390/su12135239.
15. Жигалкевич Ж. М., Залуцький Р. О. Діджиталізація як основний фактор розвитку бізнес-структур. Ефективна економіка. 2020. № 11. DOI: https://doi.org/10.32702/2307-2105-2020.11.97.
Zhyhalkevych, Zh., & Zalutskyi, R. (2020). Didzhytalizatsiia yak osnovnyi faktor rozvytku biznes-struktur [Digitalization as the main factor in the development of business structures]. Efektyvna ekonomika, 11. DOI: https://doi.org/10.32702/2307-2105-2020.11.97 [in Ukrainian].
16. Іванченко Н., Кудрицька Ж., Рекачинська К. Бізнес-моделі в умовах цифрових трансформацій. Вчені записки ТНУ ім. В.І. Вернадського. Серія: Економіка і управління. 2020. Т. 3. С. 185–190.
Ivanchenko, N., Kudrytska, Zh., & Rekachynska, K. (2020). Biznes-modeli v umovakh tsyfrovykh transformatsii [Business models in the context of digital transformations]. Vcheni zapysky TNU imeni VI Vernadskoho. Seriia: Ekonomika i upravlinnia, 3, 185-190 [in Ukrainian].
